Feininger: The Great Carnival
Ad campaign developed for the retrospective of Lyonel Feininger at the Montreal Museum of Fine Arts.
“There were so many facets to explore that you had to choose an angle to represent the artist well. We chose the carnival theme for the wealth of information it provided. We did not want to distort the work of Lyonel Feininger, while communicating well what makes it special ”, explains Carle Coppens, vice-president and creative director.
The typography produced by Patrick Seymour is inspired by the painter's work and can also be found in the exhibition on the picture rails, inside the galleries of the institution.
The campaign has also been developed for outdoor advertising.
CREDITS
Client: The Montreal Museum of Fine Arts
Creative direction: Carle Coppens
Copywriter: Geneviève Vincent
Art direction: Patrick Seymour
Typography: Patrick Seymour
Director: Éric Parizeau
Music: Apollo Studios - Frédéric Bégin
Sound: Sonart
Creative direction: Carle Coppens
Copywriter: Geneviève Vincent
Art direction: Patrick Seymour
Typography: Patrick Seymour
Director: Éric Parizeau
Music: Apollo Studios - Frédéric Bégin
Sound: Sonart
