My concept for these ads was to show the before and after of the use of Axe Anarchy for Her. I deciede to take a  60's/vintage approach with the before photo because women did everything for the man of the house in that time period (before use of Axe Anarchy). The after photo is to show the anarchy unleashed by the use of Axe. Choas arrises as the roles switch and the women are incharge of men causing a mass uproar (an apocalpse if you will). 

 

All photography was taken by myself,  and I give a speical thanks to those who modeled for my ads.