Had rarity been the key to luxury, there would be nothing as luxurious as nature.
- yours truly.
The identity takes its inspiration from the raw form of plants & tress, trying to mimic the branches, leaves, & roots in the symbol.
The entire packaging process uses basically 2 material i.e, bamboo & recycled paper to reduce the environmental impact. Also they’re designed in this form so they can be repurposed by the consumer as containers.
The initial roll out consists of 2 variants, a pack of 6 & a second premium pack for special exotic plants. The premium pack is designed for the purpose of encouraging people to not only purchase for themselves but also gift these & promote the movement.
Terra Seed Balls is an idea, a concept dedicated to serving the environment as well as the people. An approach that brings nature to our store shelves.
We aim to do this by selling seed bombs of plants such as vegetables, flowers, etc. Imagine, you walk into your regular store but this time instead of picking vegetables/fruits for your dinner or flowers for a loved one you pick up seed balls for the same purpose.
P.S: Obviously, not for the same days' dinner though.
We aim to do this by selling seed bombs of plants such as vegetables, flowers, etc. Imagine, you walk into your regular store but this time instead of picking vegetables/fruits for your dinner or flowers for a loved one you pick up seed balls for the same purpose.
P.S: Obviously, not for the same days' dinner though.
The idea is to motivate consumers to grow their very own organic gardens, in the comfort of their homes. The benefits of this are numerous including:
Gardening is proven to boost your mental health.
Also, it proves to be a good exercise.
Your own organically grown food means you consume lesser harmful chemicals.
You also benefit financially.
Gardening is proven to boost your mental health.
Also, it proves to be a good exercise.
Your own organically grown food means you consume lesser harmful chemicals.
You also benefit financially.
Just imagine, next time when you need tomatoes for that pasta, they'll be waiting to be plucked right outside your kitchen window.
Coming to the primary objective, unfortunately, it hurts to see that majority of the people even today do not understand the threat to our planet caused by our rapidly disappearing flora. They fail to understand the long term benefits of planting a tree hence, we are trying to market the idea of planting with immediate personal as well as environmental benefits.
So, PLANT! This time not just for the forthcoming generations or the planet but for yourself too.
Terra Seed Balls
Identity & Packaging Design
Design By: Vighnesh Dudani
