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Our visual identity project was designed from an ambigram, focusing on features of a handcrafted process and technological aspects. Sketches and … Read More

Our visual identity project was designed from an ambigram, focusing on features of a handcrafted process and technological aspects. Sketches and drawing tests were the basis for the development of a geometric grid, although keeping a calligraphic aspect. So, the brand has movement and also structure which was inspired by the Fibonacci sequence. We decided not to use color for the brand applications in stationery, but graphic finishes such as varnish and embossing. Therefore, the logo is an inseparable part of the material on which it is applied. Read Less

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frente h1 typeface

frente h1 typeface

Typography

salva craft beer

salva craft beer

Branding

acto

acto

Branding

ambigramas de gente

ambigramas de gente

Digital Art

luia

luia

Branding

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Basic Description

Our visual identity project was designed from an ambigram, focusing on features of a handcrafted process and technological aspects. Sketches and drawing tests were the basis for the development of a geometric grid, although keeping a calligraphic aspect. So, the brand has movement and also structure which was inspired by the Fibonacci sequence. We decided not to use color for the brand applications in stationery, but graphic finishes such as varnish and embossing. Therefore, the logo is an inseparable part of the material on which it is applied.

Published:

Project Made For

Frente Lajeado, Brazil

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Be Reviews Latin America Bogotá, Colombia

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Credits

Samyr Paz Porto Alegre, Brazil

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Germano H. R. Lajeado, Brazil

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Rodrigo Brod Lajeado, Brazil

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frnt 2k17 Lajeado, Brazil

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Giovane Sebastiany Estúdio Mato Leitão, Brazil

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Tags

ambigram visual identity black and white b&w emboss design brand identity Stationery Golden Ratio Fibonacci Varnish type geometric

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