ÖÖPOOLE / NIGHTSIDE
Üleval põhjas. Sügaval ärkvel. / Up North. Deep awake.
Ööpoole is a community of northern women and men, who are in search for themselves.
For the state of DEEP AWAKE, you need to find your true self that may be hiding behind the masks. Healing process can start when the masks come off and you face all of you, even the darkest parts. To get in touch to your inner feels, you may need to go to UP NORTH: mindfulness, aroma therapy, sound medicine, forest retreats and so forth. Ööpoole leads you to encompass the best version of your persona. But the road goes through the murky mud, where the roots lay strong.
BRAND IDENTITY — DIGITAL DESIGN — PRINT
Frank Wo has created the brand identity for the Ööpoole. The visual language of the moving layouts expresses a quest to find ones inner self. As the personal path is always unique, the filling of the logo can be highly flexible. It can be used for pictures, words, patterns and videos. Also the cut-through of the “O” brings out the shape of the MOON, enhancing the conceptuality of the word Ööpoole (ÖÖ = NIGHT).