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    Back to School packaging for Puffs tissues
I was that kid in elementary school who was psyched when the back to school stuff came each year. I always loved the thrill of a sparkly new pencil case or a brand new notebook. For Puffs Back to School, I was asked to create a new character for the prexisting BTS monster lineup. With that childlike excitement in mind I aimed to create characters that would get kids excited like I was each year for back to school.
2012 Monster lineup
My sketches
The final design
The 2013 line-up of Back to School Monsters
Hairy Family was used on other back to school advertising and promotions such as the coupons shown above.