SCENARIO
Starting february 2020, Covid-19 has thrown the world into despair.
In a difficult and dramatic moment like that we all needed a message of hope.
And who could have helped us better than Jordan and his teammates?
A group of champions capable of facing hard challenges like no other before.
Both on and off the court.
In a difficult and dramatic moment like that we all needed a message of hope.
And who could have helped us better than Jordan and his teammates?
A group of champions capable of facing hard challenges like no other before.
Both on and off the court.
IDEA
Through an integrated campaign, we brought Jordan and Bulls’ philosophy
to all Italians who needed a motivational boost during the lockdown.
To do so, we focused more on the human side of these champions
and the lesson they could teach us. A lesson for everyone, not just basketball fans.
to all Italians who needed a motivational boost during the lockdown.
To do so, we focused more on the human side of these champions
and the lesson they could teach us. A lesson for everyone, not just basketball fans.
IG WALLPAPERS
In order to celebrate the end of the series we paid tribute to one
of the most loved basketball memorabilias: NBA trading cards.
We've designed 5 super special colletable cards for TLD with a unique 90s taste
and posted them on the NETFLIX Italy stories feed.
CREDITS
Chief Creative Officers & Partners: Livio Basoli; Lorenzo Picchiotti
Deputy Creative Directors: Nicolò Carrassi; Luca Riva
Art Director: Antonio Gambino
Copywriter: Marco Luccitelli
Copywriter: Marco Luccitelli
Creative Strategy Director: Federica Nanni
Strategic Planner: Elisa Fiorentini
Client Director: Elena Panza
Strategic Planner: Elisa Fiorentini
Client Director: Elena Panza
Account Directors: Anna Norelli,
Martina De Siervo
Junior Account: Eléonor Michel
Integrated Production Director: Matteo Pecorari
Producers: Valeria Mazzotta, Andrea Italia
Post Production Supervisor: Seba Morando
Film Editor: Valentina Stefania Renna
Motion Designer: Dario Lipani
Motion Designer: Dario Lipani
