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High Street Revival - YAK Rebranding
High Street Revival - 
YAK Rebranding 
This brief was part of my final year at university. We were approached by the local company, BrandFour, with a hypothetical brief. This brief was in response to the many closures of independent and small businesses within our high streets.  I chose to rebrand the vintage clothing company called YAK. 

The final 6 posters were part of a Guerrilla Marketing concept. The posters only include the shop address which would make the public more likely to find out more and search them. The vibrant and unique posters are eye-catching and hard to miss! The poster designs also take homage to popular, retro/vintage design styles. The design styles I used for inspiration were the 'Memphis Style' and 'Mid-Century Modern'. 
High Street Revival - YAK Rebranding
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Ellia Townsend

High Street Revival - YAK Rebranding

1
33
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Published: