Grad Show 2020 is a call to action. ‘Come see what we’re made of!’ Our last hurrah and we are going out with a bang. I tried to strike a balance between an eye-catching design and one that doesn’t interfere with the fantastic exhibits so I used face-melting pink and lovely mint green to grab attention and a very minimal design that can be iconic, simple and adaptable in order to let exhibits take the show.

Burgertime is to be used as a display font, used in titles, short type or subheadings. Barlow is to be used as body type or as additional subheadings where variation is needed. The colour space consists of 2 base colours, a multiply of them both and highlights of each. All within the spot colour range.
The logo can be adapted to using combos of base and highlight as well as black and white versions just in case.

This includes posters, wayfinding, invitations and leaves open the potential for social media and digital promotion. I created an illustration under the tag line ‘Come see what we are made of but the simplicity of the brand can allow it to be scaled back to just the work mark. This could be adapted to a series if it were to be taken further.

Invitations and wayfinding remain minimal and uninterupting. Using the word mark so you know exactly where you are and where to go. This also stands to make the information on the back more of an imperitive to find out what to expect.

Merchandise is the best bit! I just made things that I would be proud to wear. The tote has an emphasis on the word mark with the additional slogan. And the shirt supports both the logo, slogan and student names of everyone involved, like a farewell shirt or music festival lineup. Branding can also be extented for student work specific items.

The website uses a short intro and passive circular motion to first acknowledge the brand, then the slogan + navigation and then a scroll-able and clickable list of student names. Keeping the philosophy eye-catching yet reclusive the website emphasizes the importance of the students in the show and remains easy to navigate.