AW 2018
The Swank Campaign
For the AW18 season, we continue our approach in creating a contemporary and stylish new look for the luxury multi-brand clothing store – The Swank. In order to adapt to different advertising media, we made different layout style that took advantage of the contrast between the closeup and full body shots. It helps to create the impact of customers seeing it afar as well as different details to capture their attention.
Client: The Swank
Creative Director: Benny Leung
Layout Design: Benny Leung
Photographer: Matt Hui (@SugarSugar)
Models: Model: Zoli @jordakiz / Lucas @lucassenderski / Alena @alenlarionova / Sun Ting @sunting0917
Hair Stylist: Cooney Lai
Makeup Artist: Angus Lee
