Sachplakat, an object poster style, used by German raphic designer, Lucian Bernhard, simplifies an advertisement to the essence of a brand.
The Essense
The Nutter Butter cookie stands out from its competitors because it is a sandwich cookie with peanut butter filling in between peanut butter-flavored cookies.
It is dedicated to the purity of its peanut butter flavor. It is unwilling to mix with other flavors.
Tagline
Single and Unwilling to Mingle
The Image
The advertisement hinges on its image. It must be engaging! It should refer to the cookie without showing it.
Who is single and unwilling to mingle? A nun. She choses to dedicated her life to the church rather than mingle. But let's add a little sass whiling refering back to the cookie. I accessorized her with shuttter shades (as popularized by Kanye West), but in the shape of a Nutter Butter cookie.
