BACKGROUND
The German Information Centre Africa (GIC Africa) a thriving regional
communication hub promoting what Germany is doing in the African
continent. This ranges from investment in education, the arts, renewable
energy to peacekeeping, among others. They are a purely online-based, and
information is communicated through various continent-wide and country
–specific social media campaigns.
PROJECT OVERVIEW
The International Days campaign is a continuous campaign that features
over an entire year. As they are representing Germany in 23 sub-Saharan
English speaking countries, a lot of their messaging is very political and
policy-orientated. The International Days campaign is designed to feature
lighter content on their social media platforms whilst simultaneously
informing and raising awareness.
OBJECTIVES
The main goal of the International Days Campaign is to add a lighter theme
to The German Info Centre page, veering away from the political content.
To increase followers and aim for qualitative interaction for each post.
The objective is additionally to add a lot of African influences and make
it socially inspiring.
BRIEF
Create illustrative posters representing 9 International Days. The content should be light
and easy to understand, if the topic is a political or controversial topic, rather opt for good
aesthetics and lighter elements around the topic, rather portraying a positive message.
INTERNATIONAL WOMEN’S DAY
This concept explores the diversity of women in Africa and the diaspora. The black woman’s crown is her hair and this concept celebrates that and embraces her beauty in all its essence. Her skin speaks volumes and radiates every corner of the earth. It represents the power of every woman in any culture, religion, age or race.
WORLD ENVIRONMENT DAY
This concept highlights the importance of a balanced ecosystem in our environment.
It shows how everything is connected and how we need to take care of our environment
so as to keep our ecosystem balanced and connected.
WORLD OCEANS DAY
This concept explores the dynamic ocean life from the biggest to the smallest creatures
living in harmony. They form an organic bubble that represents community of the
ocean ecosystem.
INTERNATIONAL DAY OF FRIENDSHIP
This concept celebrates friendship through pinky swears and unique handshakes. It tells a
story of trust and loyalty that goes a long way in friendships. It is that promise you make to your best friend, “Friends Forever”.
INTERNATIONAL YOUTH DAY
This concept represents the fearless and daring youth who go forth to find their destiny and fulfil their dreams. They are living on the edge, always on the move with energy and eager, nothing will stop them, they keep on going no matter what.
WORLD CHILDREN’S DAY
This illustrates the colourful world of the little people we all love so much, their wild imaginations, their positive energy, their playfulness and their kindness. The concept also notes how children of any colour or race can play together without any judgement or prejudice.
INTERNATIONAL DAY FOR THE ELIMINATION OF VIOLENCE AGAINST WOMEN
A reminder on the power of women, this concept explores female energy and the fight against gender based violence. It captures a strong bold woman figure who knows her worth and stands for her rights.
WORLD AIDS DAY
The power of human connection through hard times is explored here as a symbol of hope. The two hands are reaching out to help each other in the fight against the deadly virus. Unity is important in these difficult times especially as Africans.
HUMAN RIGHTS DAY
This concept symbolises how we are still fighting for our rights as human beings, we are still in shackles like a caged bird. However we know our rights and we will keep fighting for what belongs to us “Freedom”.
