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2019 DAILIES TOTAL1® Challenge Social Campaign

DAILIES TOTAL1® Challenge 2019
After the successes of previous challenge campaigns, an increased budget allowed development into influencer partnership with @emshelx. Continuing with audience insight, this was a sushi-making challenge at @yukiskitchen.




@emshelx Social Posts 
A series of static images and stories were posted by @emshelx on her own channels.




DAILIES TOTAL1® Channel Assets 
Three varied edits were tested in dark-posted ad space, with the most successful published on Facebook and Instagram timelines.


Results
CLICK THROUGH RATE
Industry Standard: 0.9%
Campaign CTR: 9.4%




DAILIES TOTAL1® 



2019 DAILIES TOTAL1® Challenge Social Campaign
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2019 DAILIES TOTAL1® Challenge Social Campaign

Social brand campaign for DAILIES TOTAL1 contact lenses, with influencer @emshelx and @yukiskitchen.
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6
0
Published: