Master thesis carried out in collaboration with Thule Group during spring 2020 as part of the Industrial Design Master at Jönköping University. The work aims to develop a new concept idea related to "Active with kids" and focused on the Southern Europe market (Spain). The goal of the project is to improve the parental active experience in metropolitan areas concerning strollers or their accessories. The product proposal will fit and express Thule vision and brand language. The final result is a new concept solution for easier travelling with babies in urban cities, improving parents' lifestyles when they cannot use or find it difficult to use a stroller.
IDEATION - Analog sketching
IDEATION - Digital sketching
Mock-ups
Testing mock-ups
Product specifications
Thule Cariño is a new concept solution for easier travelling with babies in urban cities, improving parents' lifestyles when they can't use a baby stroller. The product consists of a diaper backpack with a baby carrier attachment. The bag has three different configurations: in the stroller, as a backpack and a bag plus carrier. Usually the life time of baby carrier products is quite short because babies grow up quickly. However, one of the main benefits of this solution is that after approximately six months, when the baby is too heavy to carry, you can still use the product as a normal backpack.
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