My girlfriend's father had asked if I would be willing to experiment with the logo for his mobile/web software and services company. The current logo had been in use for some years and needed a bit of a facelift. In looking at the logo, I was unable to understand what the brand was or what they were about. I decided I wanted to help create something that people would be able to recognize as a mobile/web software company. I needed to make a logo that would help establish his brand.
I asked him what might be some key words to describe the company and their vision, and he replied: Clean, Modern, Simplistic, Cool, Mobile, High Tech, Memorable, Visionary.
I began with a few sketchs and builts off of his reactions/suggestions throughout the process.
![design pro bono](https://mir-s3-cdn-cf.behance.net/project_modules/disp/d1ba659840767.560db0b996d15.png)
This was their existing logo for Amobico.
![design pro bono](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/adadc79840767.560db5782eb7d.jpg)
A few sketch ideations of potential logos. I wanted to put emphasize on the 'mobi' and teach the viewer how to pronounce the brand.
![design pro bono](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e890599840767.560db5727863f.jpg)
To futher the brand identity, I created the outline of a mobile phone for easier visual recognition and understanding.
![design pro bono](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cdc6f19840767.560db122ebfa7.jpg)
Color samples with selected logo.
![design pro bono](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1d78309840767.560db0bf6a689.jpg)
Color samples on business card layout.
![design pro bono](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3aa7df9840767.560db1df49caf.jpg)
![design pro bono](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0fefae9840767.560db0b808eb7.jpg)
Thank you for viewing!