tchapita Express®
brand identity and slogan - 2018
BRIEF.
tchapita Express® is a new express mail service company from Maputo which works throughout Mozambique. Their feature is the mobile application through which users will be able to keep track of a freight location.
CHALLENGES.
I was challenged to create unique brand identity experience and slogan incorporating a fast theme that could easily identify their fast express mail service. A minimalistic approach was used in this concept. The idea of the logo contains many metaphors united in a hieroglyph.
CONCEPT.
I create a logo the fact that it has to be recognizable on the smartphone screen was considered. Smart services and speed of transportation are the main images of the corporate style of the brand.
I designed a brandmark that fuses a delivery box, advancement and a airplane wings – focussing on the key brand values of the company. The logo is approachable, friendly, colourful – harmonising all of the aspects of our research strategy.
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