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Hoola are a womens swimwear brand specialising is D+ cup sizes based in West London. We were approached to do an identity refresh as well as a fu… Read More
Hoola are a womens swimwear brand specialising is D+ cup sizes based in West London. We were approached to do an identity refresh as well as a full collateral set and supporting material for the products themselves. The idea behind the identity was that of a horizon. The core element of the identity shows the block of colour to always disect the central "o" in Hoola. Finished in a Fluro Yellow with a Bronze Metallic Foil. This project will continue to update as our journey with Hoola continues. Read Less
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Hoola are a womens swimwear brand specialising in D+ cup sizes, based in West London. We were approached to do an identity refresh as well as a full collateral set and supporting material for the products themselves. The idea behind the identity was that of a horizon. The core element of the identity shows the block of colour to always dissect the central "O" in Hoola.