For its 50th birthday, the Hessen Chamber of Architects and Urban Planners is revising its own brand presence in a multi-stage process. It starts with the corporate design, which was introduced during the celebrations "50 years AKH" by means of a short, spectacular video animation. The acronym “AKH” becomes the central logo element, which appears in large black block letters. The highlight: the letters appear in different constellations, which generate new, exciting spaces. This makes the CD appear lighter, more contemporary and more flexible overall. This impression is also supported by the introduction of a characteristic range of brand colors. The academy is given a special position due to the differentiation of colors: instead of black, it appears in an intense cobalt blue. When revising the website, the main focus was on the user experience: important content is presented prominently and is intuitive. In the revised academy area, advanced training courses can be booked even more conveniently in the future. At the same time, the calendar offers a quick overview of the event and training program.