In 2012, Church & State had a big problem at hand: they had overproduced one of their best selling wine blends. Firmly believing that consumers do judge a wine by its label, we decided to customize 500+ labels with relatable sayings for every mood and occasion. These cheeky labels resonated well with the market, and Church & State saw a 200% increase in sales. These wines don’t just start conversations, they are each a statement in themselves, and have completely disrupted the way consumers prioritize labels versus vintage.
Awards
2015 San Francisco International Wine Competition - Silver in Label Design(series)
2015 London International Awards - Bronze in Packaging Design
2015 San Francisco International Wine Competition - Silver in Label Design(series)
2015 London International Awards - Bronze in Packaging Design
Art Direction
Karen Poon, Emily Pedriks
Karen Poon, Emily Pedriks
Lead Designers
Karen Poon, Emily Pedriks
Karen Poon, Emily Pedriks
Copy Writing
Karen Poon, Emily Pedriks, Bernie Hadley-Beauregard, Grace Patridge
Karen Poon, Emily Pedriks, Bernie Hadley-Beauregard, Grace Patridge
Product Photography
Karen Poon, Emily Pedriks
Karen Poon, Emily Pedriks
