Brief
We were asked to create a poster inviting people to attend an ECU Open Day.
Insight
Open Day events give potential students a chance to talk with lecturers and past students. We decided to start that conversation early.
Execution
Together with local artist, Woah Jonny, we created a poster inviting the public to tweet how a university should be. The poster then literally grew according to the tweets and suggestions that came in. As an open day expands your view on what university is all about, so our poster expanded according to future students expectations.
Results
Attendance increased by 13% making these the biggest Open Days to date.
Credits
Liam Riddler - Art Director
Helen King - Art Director
Alex Bolderoff - Writer
