The Generator is the startup center of the Stuttgart Media University. With various offers, such as advice, coaching and workshops, students, graduates and employees of the university are made fit for the start-up. As a permanent member of the generator team, I was responsible for the relaunch of the brand. With a new impulsive design and a new website, we succeeded in increasing the awareness of the startup center in the university environment and in raising the awareness of entrepreneurship among the students.