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I was commissioned to design a simple logo for a local startup in the pet product game. Wag Decor designs and builds modern handcrafted products that are eco friendly and built right here in Austin, Texas. They wanted a logo that could sit comfortably on a cloth dog bed tag or burned into the wood of a cat scratcher and not be overly distracting to their range of products.
I'm more than happy with the outcome, but thought I'd share a bit of my process to get to a "simple logo". You never design just one.
*excludes pencil sketches which are always the first step
![Austin branding design Freelance graphic design logo logodesign packaging design process texas](https://mir-s3-cdn-cf.behance.net/project_modules/disp/0e99b198310229.5ed928ab795b5.jpg)
-Joseph Basnight
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![Austin branding design Freelance graphic design logo logodesign packaging design process texas](https://mir-s3-cdn-cf.behance.net/project_modules/1400/679a5698310229.5ed928ab79a6e.jpg)
![Austin branding design Freelance graphic design logo logodesign packaging design process texas](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3d278e98310229.5ed928ab79ee7.jpg)
![Austin branding design Freelance graphic design logo logodesign packaging design process texas](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b9998798310229.5ed928ab7a555.jpg)