• Add to Collection
  • About

    About

    Cut paper illustration used for McAfee Anti-Virus software
    Published:

McAfee Magazine Ad Spread 
illustration, photography
 
Knight Rides
* 2013 Student Best in Show
* 2013 Student Gold Addy Award

Initially this project was a photography product placement ad for Tide-to-Go stick. I reshot the cut paper layout again, but just as an illustration and submitted it for the 2013 Addy's where it won as shown below:
 
I then used the illustration for a magazine ad full spread. The best way was to take one of many images I took from the photoshoot that was landscape, flip the image, add in the McAfee emblem to the horse and match up the flag. The image was then placed into InDesign where the foreground bushes and tree were added with the copy.