#Cayalah Frontliners
These are thank you posters for the hardworking and brave frontliners in Malaysia. The content is very localized , with the amazing and funny copy done by my copywriter friend and collaborator; Edward Ong . We initially wanted to sell the idea to hospitals nearby but nothing really happened, so we decided to just post them up onto our respective social media platforms. We got pretty awesome traction and i think the numbers are growing, that's a very good thing.I had a lotta fun working on these fun and adorable illustrations!
The animals relates to the puns in the copy which is a mixture of English and Bahasa Malaysia, this is actually how we speak most of the time in Malaysia, sometimes even including words and phrases from different Chinese dialects in them.
The animals relates to the puns in the copy which is a mixture of English and Bahasa Malaysia, this is actually how we speak most of the time in Malaysia, sometimes even including words and phrases from different Chinese dialects in them.
