SHANDY CARIB - NOT CANCELLED CAMPAIGN
At the beginning of COVID-19, life was put on pause almost overnight. Many people were coming to terms with everything that was being "cancelled" for the indefinite future; seeing loved ones, weddings, socializing, school, work, sports. The list felt overwhelming.
Shandy Carib is all about finding the "magic in every moment". For their COVID campaign, we came up with the campaign "NOT CANCELLED" to send the message that while the big moments might be cancelled for now, small moments like reading, learning and growing; fresh air, sunshine and reflection; Friendship, conversation and laughter could never be cancelled. These 6 second looping videos ran on social media feeds & stories as well as youtube pre-roll for 3 weeks to give our audience a pleasant reminder that you can still find moments of joy, even in a global pandemic.
