Background:

BURGY Burgers was communicated before as a Western American dine-in restaurant, client had to revamp the brand communication.

Mission: was to change them and perseption from cowboy to something else.. I did my research, found out that thy (BURGER) was invented by Germen immigrants in the lat 18th century, who left the ports from Hamburg (Germany) to Yew York (US), on Hamburg-Amerika line boats.

concept & artwork were approved, concept was applied on the restaurant branding, outfit, all dine-in and delivery materials.

Concept and Creative/Art Direction/Copywriting: Firas Bachi

Agency: Phi Communications

Country: Saudi Arabia, Riyadh

Year: 2010