Working as an internal Graphic Designer at Frank Hirth within the marketing team, video was something that I was not expecting myself to do. However, I showcased my skills and in turn saved the company a lot of money as I stepped up to produced all video and animation content in-house from planning, production, post-production and delivery.
I never had previous experience doing professional level video content but I did dabble in cinematography. I have a decent understanding of Photography, so used that knowledge to help develop the basis of how I approached each piece of video content. Granted they are not perfect as is my first time and the slight inconsistencies do show.
Each playlist below has a different format/style in how the content is presented to make it clear that similar styles are part of a series and not just stand alone content.
Overall I am very proud of they way they were received both internal within the company and externally as well as helping push to develop the video portion of the brand.
The 'Start your journey here' playlist was part of a campaign HR was running to try and recruit more graduates into our graduate scheme. The purpose of the videos was to promote the various ways Frank Hirth differs from the Big 4 tax firms and how working at a more boutique firm which specialises in something the Big 4 do not can kick start your career.
Each videos theme is derived from the companies values (reflected in the thumbnails) and looks to try and show a little more personality compared to other videos as they are more technical and corporate. these definitely come across as more casual which was the intention. See example below:
The 'Top 5 Series' playlist is the core foundation of the video content we produced at Frank Hirth. The idea for this playlist is for the experienced Advisers and Directors to summarise key points within certain topics to showcase the vast amounts of knowledge the employees at Frank Hirth have without giving too much away.
These videos are then used to support articles and content on the Frank birth website whilst also boosting the online profiles, especially for the Directors.
The 'TaxTalks Podcast' playlist as the name suggest is a video representation of our podcast series under the same name. To try and maximise the use of our content, re-purpose and be as efficient as we can, I thought to promote on other platforms as we could tailor what we already had.
I used a little animation from After Effects to animate an audio wave which reacts to the audio whilst the presenters are talking, then framing the rest of the video with looping clips in the back around it created this pleasant aesthetic to look at whilst listening to the podcast.
I thought these turned out very well and it was a great way to use content we already had.
