The 'We will' campaign is a campaign that promotes positive and uplifting visuals that help the public cope with the current situations regarding lockdown and the effects of Covid-19. The project was produced based upon the guidelines produced by the Scottish Government within the 'Clear Your Head' campaign. The campaign presented here, provides a positive attitude that can be seen by the the public, encouraging them to look toward the positive things we can look forward to doing when the lockdown lifts and everything is back to normality. The campaign provides imagery such as a step by step guide towards the eventual normality that will return, in regards to the staggered lifting of the lockdown through phases, that would then be provided on both physical and online platforms
