Collateral/Campaigns
Expertise includes marketing collateral and campaigns, packaging, and direct mail.
Expertise includes marketing collateral and campaigns, packaging, and direct mail.
Whether it is datasheets, brochures, point-of purchase materials, packaging, or advertising campaigns—all must communicate a client’s message both literal and implied—cleanly and concisely. The key is to create a visual language that makes a compelling frame for the information, supports the brand, sets the tone, and gets the point across.
2Wire GEM Product Packaging Series
Design concept and execution for the launch of the 2Wire GEM premium product line. Packaging suite included multiple components of varying sizes and shapes. Final system created a consistent overall design that supported the company's brand strategy, while establishing a premium presentation of the "GEM" theme with jewelry box-inspired packaging, and the use of quality materials and finishes throughout.
Design concept and execution for the launch of the 2Wire GEM premium product line. Packaging suite included multiple components of varying sizes and shapes. Final system created a consistent overall design that supported the company's brand strategy, while establishing a premium presentation of the "GEM" theme with jewelry box-inspired packaging, and the use of quality materials and finishes throughout.
2Wire Tiered Product Line Packaging
Developed and executed a visual system to delineate the 2Wire premium, mainstream and value line of products while supporting the overall brand. Scope included product branding, material specs, package design, end user Quick Start Guide, art direction, design, layout, photography, illustration and pack-out specs for an entire "out of the box" experience.
Developed and executed a visual system to delineate the 2Wire premium, mainstream and value line of products while supporting the overall brand. Scope included product branding, material specs, package design, end user Quick Start Guide, art direction, design, layout, photography, illustration and pack-out specs for an entire "out of the box" experience.
Excite@Home Self Installation Kit
Design and production of QuickStart Kit which included retail POP posters, monitor crown, counter card, shelf talkers, outer packaging, document folder, user documentation, and CD silkscreen.
Design and production of QuickStart Kit which included retail POP posters, monitor crown, counter card, shelf talkers, outer packaging, document folder, user documentation, and CD silkscreen.
Junpier Networks Direct Mail
"High-touch" direct mail campaign targeting senior-level management with custom packaging containing a navigation device and a personalized letter from their Juniper account representative. Deliverables also included a follow-up email and thank you card.
"High-touch" direct mail campaign targeting senior-level management with custom packaging containing a navigation device and a personalized letter from their Juniper account representative. Deliverables also included a follow-up email and thank you card.
@Home Cable Internet Revolution Campaign
Developed customizable national advertising campaign to accommodate a range of markets—from locations with newly launched cable internet service, where awareness and education was key—to mature markets needing to reach beyond early adopters to mainstream subscribers. Messaging paired with imagery provided the flexibility for the campaign to reach the relevant target markets.
Developed customizable national advertising campaign to accommodate a range of markets—from locations with newly launched cable internet service, where awareness and education was key—to mature markets needing to reach beyond early adopters to mainstream subscribers. Messaging paired with imagery provided the flexibility for the campaign to reach the relevant target markets.
Borland "Barbecue" Direct Mail Campaign
This summertime direct mail campaign featured a barbecue theme, and included branded high-end barbecue tools as meeting incentives. Deliverables included banners, email, printed brochure, and customized packaging for tools.
This summertime direct mail campaign featured a barbecue theme, and included branded high-end barbecue tools as meeting incentives. Deliverables included banners, email, printed brochure, and customized packaging for tools.
Blue Mountain Arts Valentine Gift Campaign
Designed campaign materials to launch the Blue Mountain Arts gift attachment promotion. Materials included, print, outdoor, online ads and web site elements.
Designed campaign materials to launch the Blue Mountain Arts gift attachment promotion. Materials included, print, outdoor, online ads and web site elements.
NetApp "Go Green" Campaign
Campaign for NetApp's new energy-saving line of products with response incentives that included a Solio solar charger and a drawing to win a GEM electric cart. Campaign elements included banners, email, and mini web site.
Campaign for NetApp's new energy-saving line of products with response incentives that included a Solio solar charger and a drawing to win a GEM electric cart. Campaign elements included banners, email, and mini web site.
