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Porsche Back to Tape Poster
Back in 2018 and 2019 I had the great pleasure to realize a few small projects with Porsche, directed by the agency Faktor 3. The following was the first one. The illustration should be a Christmas present of Faktor 3 for their client Porsche because of the successful campaign „Back to Tape“. To give you a better understanding of what it’s all about, and  here are some informations of the campaign.

Back to Tape was a campaign to promote the Porsche Panamera. It was like Porsche meets German 
Hip-Hop. For that reason Niko Backspin, Germanys most famous Hip-Hop journalist, got a new Panamera and the mission to go on a road trip, discovering the roots of German Hip-Hop. In the course of that he interviewed a few of Germanys most influential founder of the German Hip-Hop scene.

My job was to combine Niko Backspin, the Hip-Hop legends, a Porsche Panamera and elements of this culture, into one printable artwork. As a person who really like Hip-Hop in general and in case of the German scene, especially the old school stuff, it was so much fun to create this piece and I hope you like it, too.

Illustration and Concept: Moritz Adam Schmitt | Direction:  Faktor 3 | Client: Porsche

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Porsche Back to Tape Poster
27
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Porsche Back to Tape Poster

Back in 2018 and 2019 I had the great pleasure to realize a few small projects with Porsche, directed by the agency Faktor 3. The following was t Read More
27
430
2
Published: