Back in 2018 and 2019 I had the great pleasure to realize a few small projects with Porsche, directed by the agency Faktor 3. The following was the first one. The illustration should be a Christmas present of Faktor 3 for their client Porsche because of the successful campaign „Back to Tape“. To give you a better understanding of what it’s all about, and here are some informations of the campaign.
Back to Tape was a campaign to promote the Porsche Panamera. It was like Porsche meets German
Hip-Hop. For that reason Niko Backspin, Germanys most famous Hip-Hop journalist, got a new Panamera and the mission to go on a road trip, discovering the roots of German Hip-Hop. In the course of that he interviewed a few of Germanys most influential founder of the German Hip-Hop scene.
My job was to combine Niko Backspin, the Hip-Hop legends, a Porsche Panamera and elements of this culture, into one printable artwork. As a person who really like Hip-Hop in general and in case of the German scene, especially the old school stuff, it was so much fun to create this piece and I hope you like it, too.
Illustration and Concept: Moritz Adam Schmitt | Direction: Faktor 3 | Client: Porsche