TOSTA.
SABORES NATIVOS.
Cuando comenzamos a hablar con Tosta, el desafío era la expansión del negocio.
En la evaluación de la marca notamos el valor de la selección de granos de café en origen y cómo esto podría ser utilizado para construir una propuesta de valor más única, ya que las cafeterías de especialidad estaban siendo cada vez más comunes en Santiago (Chile)
Tosta comienza su cadena productiva viajando a los orígenes donde cultivan el café, selecciona las variedades, las importa, las tuesta en Chile y luego las comercializa en su cafetería y packs de café en grano o molido.
Así nace el concepto de "Sabores Nativos”, un claim, posicionamiento y sistema visual que cuentan la historia que hay detrás de un buen café.
brand strategy / claim / visual system / store
When we started talking to Tosta, the challenge was expanding the business.
In the evaluation of the brand we noted the value of the selection of coffee beans in origin and how this could be used to build a more unique value proposition, since specialty coffee shops were becoming increasingly common in Santiago (Chile).
Tosta begins its productive chain traveling to the origins where they grow coffee, selects the varieties, imports them, roasts them in Chile and then markets them in their coffee shop and packs of coffee beans or ground coffee.
This is how the concept of "Native Flavors" was born, a claim, positioning and visual system that tell the story behind good coffee.
Tosta begins its productive chain traveling to the origins where they grow coffee, selects the varieties, imports them, roasts them in Chile and then markets them in their coffee shop and packs of coffee beans or ground coffee.
This is how the concept of "Native Flavors" was born, a claim, positioning and visual system that tell the story behind good coffee.
brand strategy / claim / visual system / store
