AHORA / ID

AHORA estaba en un momento clave, pasar de “Watson Branding” a ser “Ahora Branding”. Debíamos darle una nueva identidad que rescatara su herencia atemporal y evidenciara su mayor virtud; la claridad. Para eso trabajamos en el territorio meditativo de la palabra: “Cuando te conectas con el ahora, el pasado y el futuro se desvanecen y lo único claro, es el presente”.

Así nace esta identidad y concepto visual, donde creamos un logo difuso y difícil de percibir, pero con un centro con tanta claridad que genera impacto visual.

concepto / id visual / branding


AHORA was at a key moment, going from "Watson Branding" to "Ahora Branding". We had to give it a new identity that would rescue its timeless heritage and show its greatest virtue; the clarity. That is why we work in the meditative territory of the word: “When you connect with the now, the past and the future they vanish and the only thing clear is the present”.

This is how this identity and visual concept was born, where we created a diffuse and difficult to perceive logo, but with a center with such clarity that it generated visual impact.

concept / visual id / branding




Client: Ahora
Creativity: Fuego Company
2020







AHORA
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AHORA

16
134
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Published:

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