Desenhamos pães e pizzas no ponto.
Fazer comida demanda tempo, carinho e dedicação. O Cuco Pão & Pizza traz massas artesanais fresquinhas e lanches especiais, no ponto certo pra deixar tudo mais saboroso.
Por entender a profunda conexão do cliente com o ambiente onde está inserida a marca e seu público, reunimos elementos que levam em conta particularidades do centro de Curitiba, do relógio e do passarinho Cuco, aliados de forma popular para assumir uma identidade divertida e de bom gosto!
Brincamos com peças mais complexas e tornamos o local mais lúdico, trazendo uma composição do prédio onde o Cuco Pão & Pizza está situado. Quase como o ato de jogar um jogo, fica interessante reparar em cada detalhe das composições e descobrir quais elementos se encontram em cada cômodo. As ilustrações em padronagem nos materiais "to go" permitem que o cliente leve para casa um pedaço da loja, como peças colecionáveis.
We've designed bread and pizza on the clock!
Cooking is a process. It takes time. It takes caring. It takes passion. Cuco Pão & Pizza brings delicious artisan bread and fresh pastry right out of the oven — all for a real tasty experience.
We understood the emotional connection between the client and the bakery's location and public, for they started several businesses in the family building. For that reason, we creatively integrated elements of downtown Curitiba to the cuckoo clock (which we named it after). The result was a fun and tasteful visual identity!
Playing with complex pieces, we did an illustration of the place as the cuckoo's house and applied to the materials. The customer then can discover, while enjoying the products of the bakery, that they're actually inside the art. It's ludic, fun and unique. The pattern illustration of the takeout packages allow the clients to take home a piece of the bakery as something collectible, a token of their visit!
We understood the emotional connection between the client and the bakery's location and public, for they started several businesses in the family building. For that reason, we creatively integrated elements of downtown Curitiba to the cuckoo clock (which we named it after). The result was a fun and tasteful visual identity!
Playing with complex pieces, we did an illustration of the place as the cuckoo's house and applied to the materials. The customer then can discover, while enjoying the products of the bakery, that they're actually inside the art. It's ludic, fun and unique. The pattern illustration of the takeout packages allow the clients to take home a piece of the bakery as something collectible, a token of their visit!
Client: Cuco Pão & Pizza. Creative Direction: Eduardo Rosa & Gustavo Caboco. Creative Management: Rafael Ancara. Logo Design: Felipe Lui. Design: Dora Suh, Fernanda Corrêa, Felipe Lui, Lívia Deboni. Packaging Design: Dora Suh, Fernanda Corrêa. Illustration: Lívia Deboni. Account Management: Fernanda Corrêa & Lucia Angélica.
