Racheli Weiss's profile

Aveine Pop-Up Design

Student Project: Spring 2018 
Fashion Institute of Technology 
Interior Design AAS
Research, Schematics, Hybrid Renderings & Banner Layout

THE PROGRAM:
With the current economic state, professionals are looking to reinvent them-
selves. Some look at opportunities to market a crowdfunded product and
successfully launch a retail operation providing innovative goods or services.
For this student project, I designed their first "Pop-up" to showcase their innovations to the public in New York City.
THE CLIENT:
Using Kickstarter I found and researched Aveine, a compnay that designs and develops wine aerators, as the experiential brand for this Pop-up experience. To heighten the visitor experience and create the most effective promotion - material choice, color scheme, ease of installation/dismantling, effective lighting, circulation, ADA accessibility and spacial activities were all taken into account. 
NOTEABLE:
For this project, innovative and sustainable materiality companies were researched and implemented for the design. CBC Flooring, BLIK Wallcoverings, and Wood Skin.
Aveine Pop-Up Design
Published:

Aveine Pop-Up Design

Aveine Wine Aerator Pop-Up Shop Design

Published: