CHALLENGES OF VARIABLE DATA PRINTING
PrintPLANR addresses the challenges of Variable Data Printing by allowing easy changes to a print file either by linking with existing database or by uploading a simple file.
In both cases, it provides a seamless way to print multiple files with one or multiple text/image changes with a simple set-up.
Variable Data Printing (VDP) or Variable Information Printing (VIP) is a form of a digital printing that allows dynamic content of the file to be changed easily and thus allowing printing of files of similar type with variable content.
Sometimes it is also referred to as ‘On Demand’ printing, the variable content can be loaded on to the file either by linking with existing database fields and/or by uploading a simple file of CSV format
Variable data printing can be used for purposes such as CRM, Direct Marketing, Invoicing, Mailers, Brochures and Campaigns.
From a company’s bulk business cards and stationery material to sending out mailers with dynamic content & addresses, PrintPLANR VDP solution helps print large sets of print materials without having to change any settings. In turn, you save the time and cost and also provide better service to your customers.
Being cloud in nature, VDP further helps you give your customers control of variable data printing, thus allowing them to proof one or all the print items before it is sent across for printing.
In short, the VDP module of PrintPLANR is a close step towards automation that helps better return of investment.
