A scaled down version of the shopping experience tailored to smart phone.
Analytics work highlighted a high percentage of users were browsing Vodafone eShop on their iphone.
To better facilitate the experience the pitch proposed a light weight mobile site supported by QR code enhanced adverts.
To better facilitate the experience the pitch proposed a light weight mobile site supported by QR code enhanced adverts.
The mobile site was proposed as a static site to enable getting the site to market, which would then be upgraded to a Web app solution.