A Treasured Art of Raya
Manulife Raya Design
Motifs and clothing have an interesting cultural value which is often forgotten. Therefore, we proposed to use Malay motifs and patterns like Kain Batik and Songket as Manulife’s Raya theme. We creatively designed their greeting card, Green Packet and E-greeting based on that concept. It is definitely an out-of-the-box idea and allows us to admire our culture in different perspectives.
Manulife Raya Design
Motifs and clothing have an interesting cultural value which is often forgotten. Therefore, we proposed to use Malay motifs and patterns like Kain Batik and Songket as Manulife’s Raya theme. We creatively designed their greeting card, Green Packet and E-greeting based on that concept. It is definitely an out-of-the-box idea and allows us to admire our culture in different perspectives.
Agency: 3E Communications
Creative Director: Evonne Tan
Designer: Sam Chuang
Copywriter: Gaya
Creative Director: Evonne Tan
Designer: Sam Chuang
Copywriter: Gaya
