Brand identity and design for an exercise prescription app based on sports medicine and clinical practice guidelines for adults to improve or prevent chronic disease.
The logo was inspired from the brand's vision to pump pulse, energy, and health into people's lives. Growing from a thin to thick line, the logo lean forward to suggest motion and a steadily growing strong pulse.
The designs are envisioned for the app design. However, they were not realised due to app developer's original wireframe and restrictions.