ATOMIC 14's profileJames Gardner-Pickett's profile

OREO CGI ICE CREAM

We worked closely with Photographer Sun Lee, to get the two disciplines aligned and integrated for this campaign.
Using the very latest fluid simulation in the computer software, we were able to do the impossible; which was to cover an oreo with thick chocolate, in a surprising way that in reality the chocolate does not want to do! Using custom forces made and sculpted in the computer to push the chocolate subtly in directions to get that lovely coating!
It also meant we could be flexible in the way the chocolate behaves and so throughout the job it could become thicker, thinner, shinier, colder and more matte; the flexibility let us mould the final result into something everyone was really happy with!
OREO CGI ICE CREAM
Published:

OREO CGI ICE CREAM

Creative Campaign, Atomic14 created a digital fluid simulation of chocolate pouring over photographic oreo.

Published: