Eulah Araullo's profile

The Colors of Fun

Nips is known as a childhood chocolate candy.
To show that we are more than just for kids, 
we created a rebranding campaign
showing that you can live a life of fun no matter how old you are.
Because having fun adds more color to your life!
 
As a launch, we will "Paint the Town with Nips" through AR Technology. The 5 colors will be used to create NIPS corners in areas like BGC. Every time people scan their phones on the colors, the corners will come alive through interactive games and visuals.
 
We discovered that inverting the word Nips is the word "Spin."
So we thought of some feed-spinning digital content.

To be part of everyone's fun, we'll create our very own GIPHY profile!
These GIFS will give colorful and quirky reactions that people can use
for posting, sharing, and commenting.
 
Client: Nips Philippines
Agency: Ace Saatchi & Saatchi
Executive Creative Director: Greg Martin III
Creative Director: Angie Tijam-Tohid
Art Director: Eulah Araullo
Copywriter: Sam Teaño
The Colors of Fun
Published:

The Colors of Fun

Here's a pitch we did for Nips, a chocolate candy brand.

Published: