BELHOMA
Belhoma is our Creative Director's side hustle. As a side project, it will be waste if not used as an exploration ground to break free from the usual design routine. We manually developed the logo & all the visual assets using a single blue pen, which later perfected digitally. The coarse texture of the pen and the imperfection created by hand emphasize Belhoma's tagline "from home to homes" as well the product it offers: homemade rustic sauces.
Happens at Yord, 2020 Andre Edfan