ABOUT THE PROJECT:

We were tasked to re-design a fortune 500 company of choice and I decided to go with Albertsons. They’re a popular grocery chain across the states founded in 1939 by Joe Albertsons. Today they’re considered to be the largest grocer companies in the
United States.

WHY THE REFRESH?:

To compete with other grocery companies, we thought it would be fair to make our look more approachable with younger audiences. It was appropriate not to alter the logo too differently from the original, but to modify it in a way where it looked lighter and fresh.