Service Exploration
This infographic shows a customer journey map, service offering map, service encounter map, ecosystem map, and service blueprint of the Savannah Riverboat Cruise.

This project allows me and team to observe, explore, and discover the Savannah Riverboat Cruises tour. We analyzed the information we have gathered, Synthesized data into different maps, then find opportunity spaces for future improvements.

Designers: Pie Prapawuttikul, Yongqifang Hu, Jun Zhao, and Jiajin Lan
Service exploration
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Service exploration

Savannah Riverboat Cruises' service exploration

Published: