CATEGORYPrint, PackagingCLIENTAudi Design FoundationABOUTThis was part of a YCN awards 2008 brief for the Audi Design Foundation. The premise was to create a piece of design that could communicate worldwide without using wordsMy premise was to make a designer's first aid box. I asked myself what is the one thing all designers need the most, and the idea was inspiration. The cover is spot uv'd with the basic geometric shapes which are the foundation of design, and this is the design element, whilst the dye cut cross revealing the red box is the aid element.Inside the packaging is a pocket-sized booklet which is filled with double pages of colour, all of which inspire by evoking different emotions through various chemical and psychological changes in the viewer. The second, larger brochure, was the part of the brief where we had to write a few hundred words which described how the piece works and the detailed analysis of colour theory and colour and its biological/psychological effects.