Two design-driven TV commercials for Terem - one of the largest private house manufacturers in Russia. ‎The goal was to shift Terem's visual aesthetic to premium, atmospheric looks and present the products as pieces of art mixed with futuristic technology.‏‏‎ In the Anniversary video we're illustrating the key stages of the production process with a sequence of visual metaphors whilst in the Assortment one we're focusing on the imagination of the dream home with various unrealistic and hyperbolized options.



    

Stills


Client: Terem
Production Co: Perspective Pro
Executive Producer: Nikolay Novikov
Producers: Elena Borisova, Anastasia Egorova

Direction / Postproduction: Loop
Creative Directors: Alex MIkhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
Artists: Dmitriy Paukov, Filipp Gorbachev, Max Chelyadnikov, Ilya Azhdarov,
E.D.Satan, Roman Senko, Artemiy Perevertin, Daniil Rybkin, Nikolay Sosna,
Alex Dokuchaev, Mikhail Ivanov, Pyotr Piatak

Sound: Monoleak

Terem
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