Orangina Beaujolais Nouveau Limited Edition
オランジーナ ボジョレーヌーボー限定
The Beaujolais Nouveau season was the inspiration for Orangina to promote this French theme. As such, we created wine-themed Orangina products to boost in-store promotions by using the "cheers" idea of raising glasses to toast the new season. Inspiration for the "Rouge" came from the image of red wine and depicted by Orangina mixed with red grapes. Inspired by Orangina mixed with white grape juice, we were able to develop the white wine image. When the tri-colored bottles are connected, it brings together three friends celebrating at a French-style cafe together! Even with only one bottle, you can toast together. Enjoy them all!!
The shrink wrap design was created with the idea of two people or more always being able to toast together.
In-store: Cardboxs helped to promote this campaign.
Design process
