Nivel System is a manufacturer of measuring equipment, offering a complete range
of products for every stage of construction. The brand quickly gained supporters thanks
to reliability and good quality-price ratio. As part of our cooperation, we conducted
a comprehensive rebranding of the brand and implemented
a new visual identification system.
of products for every stage of construction. The brand quickly gained supporters thanks
to reliability and good quality-price ratio. As part of our cooperation, we conducted
a comprehensive rebranding of the brand and implemented
a new visual identification system.
Challenges
̷ Lack of distinctiveness and freshness in overall brand image.
̷ Brand image visually less compelling than competition.
̷ Lack of consistency in marketing materials.
̷ No visual communication guidelines.
̷ Lack of clear brand positioning (what it is and who is it for)
̷ Relatively low brand recognition.
Credits:
Client: Nivel System
Branding Studio: Fuse Collective
Creative Director: Adrian Knopik
Designers: Joanna Kotas Tomasz Bilak Robert Franckowiak
Brand Strategy: Tomasz Maciąg
