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    Create a cohesive contemporary brand image for Comfortcloth Weaving, a company that sells finished weavings and weaving supplies and account for … Read More
    Create a cohesive contemporary brand image for Comfortcloth Weaving, a company that sells finished weavings and weaving supplies and account for the future growth into other fields such as offering classes and training, design and line development, weaver representation, etc. Read Less
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Comfortcloth Weaving Branding
Project Brief: Create a cohesive contemporary brand image for Comfortcloth Weaving, a company that sells finished weavings and weaving supplies and account for the future growth into other fields such as offering classes and training, design and line development, weaver representation, etc.
Final Stage of Idea Generation: I had worked through about 20 other ideas before I got here.. and when i did it just made sense. The idea started came after I had started sketching different parts of the loom and how it works. I was going down paths that were so specific to one loom or another that it was loosing its unaversal'ness. Above is a quick sketch of how the cloth is woven on the loom. In this I saw two C's and a W. So now the logo represents both the 'brand name' and the action of the yarn being woven into cloth.
Logo Development in Illustrator: From my sketches i went into illustrator and started iterating. I selected these particular images from my iterations to show the initial process of generating the ideas of how to construct the logo itself. Then we jump to experimentation with different corner types, round vs. pointed, with varying stroke sizes. The last row shows the finalized logo. There are two versions because the left one looses definition in the negative spaces at very small sizes and when the right one is blown up too large that the gap becomes much to large and distracting.
Creating a Logotype: Then the Typography for the logo was created and all of these variations were made of the logotype for all different purposes. These will cover all of the different needs that the business has now and will have down the road when adding different lines and services.
Business Card and Letterhead templates:
The Letterhead is built to have different cover/inside pages for different types of documents.
Example Letterhead: Here we have example uses of the letterhead, an agreement on top and an invoice on the bottom to illustrate two different uses for the letterhead.