The concept for TREEPLE is part of the Independent Study on my Graphic Design and Multimedia course at University of Worcester.
Its main purpose is to act as a hub for all of the organisations which are conscious of issues regarding the environment, sustainability, health and ethics. It will also provide an online space for them to advertise their campaigns or promote their actions and, therefore benefit them by attracting more people to get involved.
Finally, TREEPLE will introduce a revolutionary type of eco-customers’ loyalty system, which is intended to benefit individuals by providing them with an easy opportunity to care for the environment, to save money from TREEPLE-labelled goods, as well as to be aware of the health, environmental and social consequences of their purchase.
TREEPLE brand is the result from the combination of Triple and Tree. The logo itself is based again on the two elements with the three “e” standing for Environment, Economy and Ease and at the same time representing the trees. It is aimed at suggesting the tripled benefit that customers would have by purchasing the labelled product.
This is an example of the logo and the rating system on actual packaging (CLIPPERS brand and packaging are designe by "big fish", )
This is an example of the logo and the rating system on actual packaging (CLIPPERS brand and packaging are designe by "big fish", )
The producers participating in the system would have a higher demand in conformity with their sustainability, and a less competitive market. Meanwhile their sales would increase, as well as their popularity amongst the customers interested in sustainability.
For its customers TREEPLE would provide easily accessible information about a participating in the system product and its sustainability. It would also be an opportunity for the most sustainable brands’ (rated 7 general TREEPLE points and above) loyal clients to receive up to a certain percentage discounts on their products, agreed with the producers, via the loyalty system. The higher number of products bought from the respective producer, the closer to the maximum discount percentage would be received. Moreover, the producers would have agreed to plant a tree for 3000 general TREEPLE points collected.
The website design was inspired by the nature and most of its features represent natural materials. The main considerations were usability and intuitiveness due to the wide target audience. Its aim is to engage its visitors with design and to make them interested in taking actions for the Planet's future.
When developed the website would have the possibility to change font size, possibly colours and might also include audio records of the important news for visually impaired people. As a potential idea, interesting facts related with the environment could be included as a separate rubric. This would make the website also educational, which would benefit the children and might help them realise the importance of thinking and acting considering the future.
The site also provides links to social media, which are great tools for popularising the system, TREEPLE in general, as well as other organisations' campaigns.
The website hub design could also be expanded by adding a channel of inspirational, awareness and result-orientated videos, which would be used as an additional engaging tool for the audience.
The website would also include the opportunity for TREEPLE users to create a profile, which would allow them to track their points, to use it to participate in campaigns or sign petitions, and to compare their points with other TREEPLE-ers.
When signed in, customers would have access to data such as the number of collected points.
The promotional campaigns are designed to be as sustainable, as possible and would involve local people from care homes, schools and other types of communities. Thus, the advertising is likely to be far more effective than by using the traditional methods, including print campaigns, which are also considered unsustainable and therefore unsuitable for this project.