Category : Identity system
Nirvana is a fictional brand for a luxury hotel located in Jaipur, Rajasthan. The hotel is a property of the Khandelwal Group. The main goal of the brand identity is to showcase sophistication, intricacy and elegance which is inspired by the architecture of the royal palaces of Rajasthan. The brand identity reflects the magnificent style of the palaces in a minimal yet luxurious fashion. The colors are a reference to the tones found in the City Palace of Jaipur. The gold tones were chosen for some applications to enhance the elegance.